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Services  Branding, Brand collateral, UX and UI design, Website Development

Farah Therapy Centre (FTC) provides psychotherapy and counselling services to individuals who are struggling with the everyday stresses of life and/or with mental health difficulties.

The Calla Lily represents peace, which is salaam in Arabic. FTC is built on the philosophy that once one finds inner salaam in the midst of one’s inner conflicts and everyday struggles, one can then provide salaam elsewhere.

The tone of voice for FTC is one that is professional, calm, warm and friendly. The branding identity embraces this and seeks to create an environment that reflects FTC as a professional, peaceful and comfortable place for its clients to find their inner peace.

Visit the website here: farahtherapycentre.co.uk
We’re currently developing the site so currently the landing page introduces the brand, providing important contact information.

We begin the branding process by analysing competitors and researching the current market. We then identify key personas and identify the brand personality, internal drivers and external proposition to create a strong position for the brand. Using this, I present two identities with one being developed into final guidelines. The guidelines provide an overview of the positioning, but the client has a further in-depth analysis and explanation of the brand position.

Website design and build starts with UX design, beginning with user and business needs for the site. We then determine the requirements and specification of the site and use all of this information to determine the information architecture of the site. User-testing, design and build that follows is an iterative process, developing as the brand grows.

 
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Visit the website here: farahtherapycentre.co.uk