Lucy at Pride 2018

Happy Pride 2020!!

Happy Pride 2020!

Very sad that we can't be celebrating Pride due to lockdown, but Happy Pride to the LGBTQIA+ community! Forever an ally.


Lucy at Pride 2018

Lucy at Pride 2018



Visit my portfolio for examples of my design services.

ECO-Eastwood Chamber Orchestra-logo

Logo design for Eastwood Chamber Orchestra (ECO)

This logo for the Eastwood Chamber Orchestra (ECO) has been inspired by the most common four clefs - bass, treble and alto/tenor - used by string instruments:


Full logo:


Eastwood chamber orchestra logo

Poster design:


Sadly, due to COVID, this concert was cancelled, but looking forward to going to a concert when we're allowed to again!

Visit their website for further details: Please note that I didn't design the site.


Thanks for reading! Visit my portfolio to visit examples of my work.

104k monthly views Pinterest

Pinterest: Celebrating 100k+ monthly views!

Pinterest is integral to my design process, alongside other online moodboard and scrapbook sites. It helps me to keep an eye on trend, be inspired by the incredible creative community and keeps me pushing for unique and creative designing. I love being able to curate pins that reflect my aesthetic. It's amazing that over 100,000 people every monthly are viewing profile and are pinning the images - including my own designs. I've been actively building this from 8K/month so Im very pleased with the progress. It's a great marketing tool that you can use really effectively if you spend the time building it up.

Other sites that I use similarly, include: Typewolf, Behance, Dribbble.


104k monthly views Pinterest



Thanks for reading! Visit my portfolio to visit examples of my work.

Black Lives Matter

Anti-racism and learning to be a better ally

Actively passionate about reforming and learning to become anti-racist. Pushing always to be a better ally to anti-racism and all LGBTQI+ causes.

Black Lives Matter

Black Trans Lives Matter

Looking at the business to see how I can support and actively help the change. Now is the time. Get in touch with me at to educate me and send petitions my way. I'm setting deadlines every quarter to reassess how to be active in these communities - forever and always.

Educate yourselves, donate, sign petitions and talk to those that don't have social media.
Life-long fight that we need to prove isn't just a trend.

Few petitions to sign, causes to donate to and resources to educate*:

****I've signed, donated and actively following these causes, among others

The Black Curriculum:

Petition: Battle racism by updating GCSE reading lists


Tackling structural racism. Donate here:

Stand Against Racism and Inequality (SARI)

Stand Against Racism and Inequality (SARI) provides support for people who have suffered hate crime, including attacks that were racist, homophobic, transphobic and/or sexist.

Please help this causes if you are able to. Send any other recommendations my way please!

Change is happening!!!

This is a great feed of some of the beautiful changes:

USA: The road leading to the White House is renamed Black Lives Matter Plaza

Many books about white privilege and ending racism sell out

USA: First ever black female Mayor of Ferguson, USA is elected

USA: Breonna's Law is passed to regulate 'no-knock warrants'

UK: MPs back a suspend exports of riot gear, tear gas and rubber bullets to the US and to undertake the misuse of it

Keep going world!


Thanks for reading this important post. Please contact me if you want to talk to me about any of these issues.

Business cube team poster

Poster design for Business Cube: back to work

Poster design for Business Cube who are back to work after a few months' break due to COVID-19. We created this fun poster of the team to send out to their clients to let them know that all the offices are open.

Business cube team poster


Thanks for reading! Please visit the Business Cube portfolio page for more examples of the work we do together.

Visit Business Cube's website.

SK Hair & Beauty home web page

SK Hair and Beauty new website and branding launch

SK Hair & Beauty was established in 2014 with their first salon in Notting Hill. Five years on SKHB become a pair - finding the second salon in the heart of Belgravia. We wanted to create an identity that embraces the old logomark with a new identity. We've launched the site today, developed alongside print collateral: price list and business cards. Congratulations to SKHB!

Visit their website here: SK Hair & Beauty.
Full project details will be added to the LED portfolio page soon.


Logo and identity development

SKHB wanted to keep the same SK logomark and find an identity that could pair its longstanding, impressive reputation and customer-base with the launch of the new salon partnership.







Print collateral


Home page

hair salon home web page


About page

Click on each team member to read a little blurb about them.

hair salon about web page


Salon pages

hair salon belgravia web page




Contact page

hair salon contact web page



Thanks for reading! Visit my portfolio for further examples of branding and website work.


April moodboard: springtime florals

April moodboard: This beautiful purple is creeping up more and more in my moodboards and inspirations. Loving exploring unusual colour combinations and paired it with this pastel green. Beautiful illustrations from the collaboration between RIXO and Astrid Wilson.



L-R (clockwise):

  1. Beautiful satin bag from & Other Stories. Obsessed with this colour.
  2. Postcard design from Studio Posen. Love the type and purple here.
  3. Love the pattern clashing in this image. Unsure of the photographer, but it's Emili Sindlev on the left. 
  4. Mercuria font from Jacob Jan Wise. Absolutely love the type created from Jacob.
  5. Two images from the beautiful Rixo x Astrid Wilson collection. More pattern clashing and enviable colour palettes.
  6. Love this interiors setup from Pooky Lights.


Thanks for visiting the April moodboard. Visit my portfolio to visit examples of my work.

LED studio

COVID-19: Business as usual

COVID-19 lockdown started for me last week as I moved my things out of my studio and set up to work from home. I'm incredibly lucky to be working in the digital space so will be continuing work as normal as I possibly can.

It's been such a tough time for many families and businesses due to COVID-19, but it's been amazing to see neighbours talking to each other, strangers saying hi on your daily walks and online communities growing in strength. Still a lot to navigate through, but hope you and yours are staying well ✨ ⁠


LED studio

Photo of the design studio by LED.


Please visit my portfolio for examples of design work that I carry out with clients.

March mood

March moodboard: shades of green

Moodboard for current obsessions: All things @alyssainthecity (see her beautiful apartment tour), beautiful serif type and gold jewellery & checkered suits. Not sure I'd be able to pull off the latter, but you can dream.⁠



L-R (clockwise):

  1. Beautiful interiors and lighting in this image from Alyssa Coscarelli
  2. Bathroom with clean lines and a colour palette to envy. Unknown source.
  3. Packaging inspiration from Neumeister design.
  4. Serif type (as seen in the background) from Duende Design Co.
  5. Blazer envy paired with gold earrings perfect for some spring sun.


Thanks for reading! Visit my portfolio to visit examples of my work.

Royal Academy picasso le chant des morts

Royal Academy visit: Picasso and Paper

Royal Academy visit: Picasso and Paper on 12th March 2020

This Royal Academy exhibition showcases some of the beautiful work from Picasso throughout his life. Picasso used paper to explore many different mediums through his exploration of many different artistic eras. Truly fansinating, inspirational, educational and well worth a visit!

Buy tickets here:
Edit: Due to the Covid lockdown, you can now go on a virtual tour of the exhibition here.


Some of my favourite pieces:

Le chant des morts | Koninklijke Bibliotheek

Le Chant des morts, 1945–48


Pin on Pablo Picasso 1906 - 1908 - Dawn of Cubism

Five Nudes, 1907
Watercolour on wove paper, 175 x 225cm


Royal Academy picasso

Image taken from Picasso and Paper Hardcover – 21 Jan. 2020.
The exhibition also explored the interest and discovery of African culture.
Here you can see some of the influences coming through in his work during the Cubism movement.


Thanks for reading!
Please visit my shop for some of the artwork and print design available to buy online.