Felicia logo

Felicia London

Felicia is a clothing brand based in London.

naming, BRAND IDENTITY, Art direction, Packaging design

The name Felicia derives from the Latin adjective felix, meaning ‘happy.’ The branding identity has been inspired by Ancient Roman colours, crockery and statues. This influenced the art direction, colour palette, typography, logo, packaging (clothing tags, box design with tissue) and print (imagery and photography/art direction).

Felicia London brand identity embraces the female form and neutral tones a la Ancient Rome. The Art Direction for photography celebrates the female form elegantly while showcasing the clothing.

clothing imagery
Felicia imagery clothing
Felicia logo clothing
roman clothing moodboard

The art direction for the photography celebrates the female form elegantly while showcasing the clothing.

– Lucy Elliott Design

clothing tag
Felicia tag
clothing moodboard
Felicia imagery
felcia clothing bag
felicia-bag

Celebrating the female form through tailored clothing

Felicia London

drawing illustration
Website coming soon

Designer & developer:   Lucy Elliott

Services:

Naming
Brand Identity
Art Direction
Print Collateral
Packaging