Little Wren is a fun, modern, and edgy high-end children’s brand: an e-commerce site for the modern family. The combination of the clean and minimal designs creates a modern brand identity, while the watercolour ‘Little Wren’ font and the illustrations and colour palette keeps it young, fresh, modern and adds some fun and an edge to the brand.

I created the custom-made ‘Little Wren’ font as the foundation of the brand identity; as the logo type and main typography for the Little Wren brand. The identity has 10 colours in the colour palette and some fun illustrations.

Along with the website, I designed business cards, social media style, packaging (magnetic close boxes, tissue paper, packaging tape, labels and stickers), and coupons.