Rachel Rousham Embroidery

Rachel Rousham is an embroiderer crossing the boundaries between art and design

BRAND IDENTITY, WEBSITE DESIGN, WEBSITE BUILD

Rachel works from her London studio designing hand-drawn, original artworks and producing hand-guided free-motion machine embroidery on vintage Irish Singer embroidery machines. These machines are now decommissioned and mastering them has become a much sought after, dying art.

The branding identity creates a unique space for Rachel Rousham that focuses on creating a strong style and aesthetic that can develop a cult following that will develop into collaborations from admirers and creating collectors’ pieces.

The deliberate, unique font and logo creates a clean, yet immediately identifiable identity for RR. It also represents the mindset that RR is proving to do something different from her competitors, by standing away from them and delivering her own high-end aesthetic.

As the embroidery industry is often synonymous with really feminine designs and sometimes lacking an edge or grit, this bold typeface creates a unique space that grounds Rachel Rousham to show the thought, creativity and edge that RR has. It goes beyond something that focussing on the purely aesthetic and presents RR as someone that provides integrity and sound reasoning to create designs that are statement pieces and beautiful works of art with a storyline.

This bold typeface creates a unique space that grounds Rachel Rousham to show the thought, creativity and edge that RR designs have.

– Lucy Elliott Design

Rachel designs and produces hand-guided free-motion machine embroidery

Rachel Rousham Embroidery

Visit their website:

rachelroushamembroidery.co.uk

Designer & developer:   Lucy Elliott
Photograher:   Roni Sidhu Photography

Services:

Brand Identity
Social media design
UX design
UI design
Website Build