Zanoo Consulting

Testing Services that ensure system quality and user experience

Branding identity, Website design, Website build

Zanoo Consulting is a software testing company within a very corporate industry. With the rise of challenger banks offering strong branding identities as a point of difference within the corporate, traditionalist market of banking, we wanted to create a similar unique space for Zanoo Consulting. Zanoo Consulting offers this within software consultancy to create a strong identity; one that is approachable, professional and pushing what it means to be a software consultancy without alienating important corporate clients.

This branding identity is inspired by the gradients and waves that are often synonymous with technology and analysis. The colour palette gives Zanoo a personality that is bold and fits well amongst its competitors and clients. White and grey are used to ground the brand so that the identity remains clean and fresh. The typography and logo have been chosen to add character, while remaining professional and legible.

The logo uses a custom typeface. The ‘a’ has been designed to look like a speech bubble, representing clients reaching out to Zanoo to solve their software problems. The bold sharp Z stands out against the rounded ‘noo’.

The logo uses a custom typeface. The ‘a’ has been designed to look like a speech bubble, representing clients reaching out to Zanoo to solve their software problems.

– Lucy Elliott Design

Testing fintech platforms for financial services companies

Zanoo Consulting

Visit their website:

zanoo.consulting

Designer & developer:   Lucy Elliott

Services:

Brand Identity
Art Direction
Presentation design
UX design
UI design
Website development